It seems that the Prime minister’s hand writing needs work. It would also appear that he sometimes writes letters in a hurry. We learn this courtesy of the Sun newspaper who have filmed the distressed mother of a soldier killed in Afghanistan who received one of his letters (“Exclusive to the Sun”) and plugged it on every news channel.
Jacquie Janes is in the process of grieving for her son, a 20 year old Grenadier Guardsman who died on the 5th of October this year. The Prime Minister sent her a handwritten letter offering his condolences. He spelt her surname incorrectly (“James” instead of “Janes") along with the words “greatest”, “condolences”, “yours” and “colleagues”.
Jacquie is very upset about this. In the Sun’s article she states that she is also upset about the fact that our armed forces are under equipped. This would suggest that she was predisposed to regard Mr. Brown’s condolences as offensive, whatever form they came in. So whether the letter was a calligraphic masterpiece or something cold and formulaic churned out by a flunky on a PC and signed in the PM’s absence by someone we’ve never heard of, the Sun would still have had a story.
In the last few days I have wondered whether it is wise for those bereaved by the present engagement in Afghanistan to allow the press into their lives beyond issuing the most basic statement. This week’s headline in my local paper was “Iceland bans poppy sellers” and the front page features the photograph taken some time ago of a local woman whose son was killed in Iraq. They obviously phoned her for a comment. The thing is, they will now always phone her for a comment. If they don’t she may wonder if they have stopped caring.
It is easy for someone made vulnerable through bereavement to find a journalist (and I use that word loosely where the Sun is concerned) a good listener who can feel their pain, especially if compassion fatigue has set in amongst others of their acquaintance. Journalists know this and use it. Even those we might regard as more reliable and sincere have an eye to their careers and what they will gain from their collaboration with someone like Jacquie Janes. They never forget that they are trying to get and hold an audience. Her sorrow is grist to someone’s mill. In this case it is the Sun who will sell many, many newspapers on the back of this ( yes, they have been fundraising for “our boys“ - it‘s great PR).
The Prime Minister is an extraordinarily busy man. He is blind in one eye and the sight in his other eye is deteriorating. He is running a country and engaging with other powerful people who make decisions that affect the lives of billions of people every day. He found time to write a letter to someone who does not fall into that category. Today, following the fuss over his letter, he telephoned Jacquie. That phone call won’t make any difference because the damage has been done. The story was not about Jacquie, her son or poorly equipped British forces. This was about the Sun’s owner and his politics. However you feel about Gordon Brown don’t lose sight of how the press manipulates the public mood. Don’t fall into the trap.
The PM can write a reasonably tidy letter. How do I know this? I attended an exhibition at the Pitshanger Manor Art Gallery called “Therefore I Am” organised by Breakaway, a charity that supports people with learning disabilities. It offers those visiting the exhibition the opportunity to complete a card that has the words “…therefore I am” in the bottom right hand corner. There are framed cards from Paul Daniels, Lynne Reid Banks and Lynda Bellingham amongst others.
In pride of place is one from Gordon Brown. His hand writing is as untidy as it is in Jacquie’s letter. I can’t remember anything about the standard of spelling. What I do remember is that he went into some detail to describe why he went into politics and his father’s influence on his life. Of course, you could argue that this is great PR, but there has been little publicity about the exhibition which is tucked into a side room at the gallery. I don’t think I would have been able to make that phone call after what has been said about that letter. Gordon Brown is not perfect but I would not be in his shoes for a £45million lottery win.
Jacquie Janes is in the process of grieving for her son, a 20 year old Grenadier Guardsman who died on the 5th of October this year. The Prime Minister sent her a handwritten letter offering his condolences. He spelt her surname incorrectly (“James” instead of “Janes") along with the words “greatest”, “condolences”, “yours” and “colleagues”.
Jacquie is very upset about this. In the Sun’s article she states that she is also upset about the fact that our armed forces are under equipped. This would suggest that she was predisposed to regard Mr. Brown’s condolences as offensive, whatever form they came in. So whether the letter was a calligraphic masterpiece or something cold and formulaic churned out by a flunky on a PC and signed in the PM’s absence by someone we’ve never heard of, the Sun would still have had a story.
In the last few days I have wondered whether it is wise for those bereaved by the present engagement in Afghanistan to allow the press into their lives beyond issuing the most basic statement. This week’s headline in my local paper was “Iceland bans poppy sellers” and the front page features the photograph taken some time ago of a local woman whose son was killed in Iraq. They obviously phoned her for a comment. The thing is, they will now always phone her for a comment. If they don’t she may wonder if they have stopped caring.
It is easy for someone made vulnerable through bereavement to find a journalist (and I use that word loosely where the Sun is concerned) a good listener who can feel their pain, especially if compassion fatigue has set in amongst others of their acquaintance. Journalists know this and use it. Even those we might regard as more reliable and sincere have an eye to their careers and what they will gain from their collaboration with someone like Jacquie Janes. They never forget that they are trying to get and hold an audience. Her sorrow is grist to someone’s mill. In this case it is the Sun who will sell many, many newspapers on the back of this ( yes, they have been fundraising for “our boys“ - it‘s great PR).
The Prime Minister is an extraordinarily busy man. He is blind in one eye and the sight in his other eye is deteriorating. He is running a country and engaging with other powerful people who make decisions that affect the lives of billions of people every day. He found time to write a letter to someone who does not fall into that category. Today, following the fuss over his letter, he telephoned Jacquie. That phone call won’t make any difference because the damage has been done. The story was not about Jacquie, her son or poorly equipped British forces. This was about the Sun’s owner and his politics. However you feel about Gordon Brown don’t lose sight of how the press manipulates the public mood. Don’t fall into the trap.
The PM can write a reasonably tidy letter. How do I know this? I attended an exhibition at the Pitshanger Manor Art Gallery called “Therefore I Am” organised by Breakaway, a charity that supports people with learning disabilities. It offers those visiting the exhibition the opportunity to complete a card that has the words “…therefore I am” in the bottom right hand corner. There are framed cards from Paul Daniels, Lynne Reid Banks and Lynda Bellingham amongst others.
In pride of place is one from Gordon Brown. His hand writing is as untidy as it is in Jacquie’s letter. I can’t remember anything about the standard of spelling. What I do remember is that he went into some detail to describe why he went into politics and his father’s influence on his life. Of course, you could argue that this is great PR, but there has been little publicity about the exhibition which is tucked into a side room at the gallery. I don’t think I would have been able to make that phone call after what has been said about that letter. Gordon Brown is not perfect but I would not be in his shoes for a £45million lottery win.