Made in China 2: Something to remind you

Just in case you’ve been on Mars, two major events are on the horizon that will be especially significant for Londoners.

The first is a royal wedding, an occasion when at least two of those involved will probably wish they could just get on with it without all the attention. The second is the 2012 Olympics, an occasion where all of those concerned hope for lots of the right kind of attention (a sports festival free of corruption/scandal/performance enhancing drugs - don‘t hold your breath).

What they have in common is that they will provide opportunities for a great many people to make an awful lot of money, in some cases by selling something truly awful.

Having perused gift stalls in the stifling heat myself, I can understand why someone saw a certain item and thought of me. They were thirsty, their feet hurt and they felt they had to get me something. Besides, everything looks terrific in strong sunlight. Bad taste isn‘t really why I‘m raising this issue, if someone cares enough to buy me a gift on their holiday I should be grateful for it. What winds me up is how often I turn these things over and see the words “Made in China” on the back.

One of the ugliest gifts to grace our home was a nightlight holder from Lanzarote, nasty to handle and impossible to clean because it was so rough, a humorous reminder of the black volcanic landscape of the island. It was horrible but at least it had the virtue of being made in the place that it represented! Its maker is holding their own against an onslaught of foreign made souvenirs.

If, as I do, you live near a big city that attracts tourists, take a look at what’s on sale to those who spend their hard earned money in your country. Take a long hard look at the things that some retailers have chosen to represent you, your culture, your home. Remember, they’ll see them and they’ll think of you.

Walking past a shop in a local station overflowing with items aimed at visitors, I’ve always wondered where the small plastic Union flag purses were made. So in the interests of research I bought one and found that it was, of course, made in China.

I doubt if those buying these purses really give a damn where they were made, they probably just want something cheap, but I’m beginning to wish that they did. “Souvenir” is a French word meaning “to remember”. If the people who buy these things want something to remind them of the time they spent in the UK I would rather it was actually made here and reflected the good design we are capable of, however cheap the item.

Those plastic purses are made by a British company and according to their website they design what they sell. At one time they also made their products in the UK. All sorts of reasons get cited for the transfer of production abroad by companies like this. Top of the list is that it is often cheaper to manufacture goods outside the UK. Lower costs, fewer regulations, quicker production and supply of short runs all figure in the reasoning behind a move abroad. It makes for a wider profit margin and you could argue that, as the company is based in the UK, it’s a good thing because the profits stay here. However, lower costs means lower wages. Fewer regulations can mean poor working conditions and little or no trade union representation. Speedy supply and short runs? Pressure to work long hours in a job with little security. It also means jobs lost or never even created in the country that these souvenirs are supposed to be a reminder of.


The company responsible for the purse has also created a royal wedding range and I would be surprised if any of it has been made in the UK. They’ve used licensed photographs of the couple on their plates, mugs and magnets which means they’ve had to pay to do so. Another company has avoided this by producing a range called “Royal Wedding” which makes no specific reference to them. You’ll find it in branches of a large supermarket chain, everything from paper napkins to a replica of that sapphire engagement ring. It appears again, in miniature, as a pair of earrings, made in China. The official royal wedding range sold through the Buckingham Palace shop, is made in Stoke-on-Trent, where ceramic goods have been produced for centuries and the profits will go towards preserving the extensive Royal Collection.

I find the failure to provide British made souvenirs for a truly British event like the marriage of Prince William and Kate Middleton particularly frustrating because I keep being told that the UK will benefit from both it and the Olympics. It’s hard to see how we can if there are factories in China just waiting for the news of a royal engagement and capable of turning out thousands of items within days.

The Olympics should be an opportunity for the creative as well as the sporting community of a host country to profit but it seems to me that the benefits and rights of the occasion are shared out amongst corporations long before the circus hits town. The contract to supply enamel pin badges, one of the most lucrative elements of the souvenir industry for the London 2012 Olympics, was awarded to a Chinese company. Many of the twenty-six companies it beat off to win the contract were British - where did they go wrong? I contacted one company that sells enamel badges and according to the person I spoke to there is only one small business still making them in this country. The reasons they aren’t using that manufacturer? Cost and lead time. The profit made on these things is so big that even notching up thousands of air miles by flying them to the UK is no big deal.


It is the small, almost disposable items like badges that bring in the cash, the things that almost everyone can afford. Ask the person managing the shop at any stately home in the UK what the best sellers are and I guarantee that the answer will be erasers, pencils and postcards, because they regularly welcome parties of school children with pocket money budgets. It would be fantastic if all those small basic souvenirs could be made in the UK. A company called Pageantry Postcards is making the effort to produce its goods here and they are typical of the sort of company we should all be supporting. Another, at the more expensive end of the scale, is Colonial Soldier which sells hand carved figures of British soldiers alongside antiques.

I find it extraordinary that a country with such a great reputation for studio pottery does little to promote it to tourists visiting the UK and to organisations such as the London Olympics Organising Committee. Use of the Olympic brand is so tightly regulated that it is unlikely that a local potter could get away with knocking out a few mugs with “Olympics 2012” painted on them. In fact he or she wouldn’t even be allowed to paint on the words “London 2012” without the written consent of LOCOG.

In my opinion it is only legislation and official promotion which will help local artists to genuinely benefit from big events. Discussion and awareness of the issue by local legislators is long overdue. In some cases it is takes simple embarrassment to effect a change but what will it take to embarrass our politicians into changing this?

Think about what you spend your money on when you next take a holiday or mark an occasion. It isn’t just about job creation and national pride. Concerns about human and animal rights should make everyone think twice about what they take home with them. Personally I don’t want to look at something in my home and know that the person who made it is denied rights that I take for granted, nor do I want visitors to my country to believe that I’m happy that British souvenirs are made somewhere like that. It’s nothing to be proud of. There are so many gifted craftspeople and artists out there - make the effort to look for them. They might not be plastering what they make with the local flag but what they create can be just as effective a reminder of a good time.

Guggenheim Museum petition for Ai Weiwei, collaborative artist, Bird’s Nest stadium, Beijing
Olympics 2008

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